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Description a stylist-trusted treatment to protect your color from UV, chlorine + other common faders. How to Use evenly mist throughout damp hair from mid-lengths to ends. lightly detangle with fingers or wide-toothed comb. heat style as needed. pro tip! for the most even...

Description prevent fade for up to 40 washes* with this color-protecting + strengthening shampoo. How to Use 1. lather + massage shampoo through wet hair from root to ends. 2. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting...

Description prevent fade for up to 40 washes* with this color-protecting + strengthening conditioner. How to Use 1. massage conditioner from mid-lengths to ends. 2. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles...

Description get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US* How to Use 1. shake well 2. hold 8 inches away 3. spray onto roots in sweeping motion 4. wait 30 seconds 5. massage...

Description scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value. How to Use 1. shake well 2. hold 8 inches away 3. spray onto roots in sweeping motion 4. wait 30 seconds 5. massage or brush through...

Description perk up two ways with limited-edition perk up GUAVA GRANITA + travel-size perk up plus. How to Use shake well. spray 8 inches away from roots in a sweeping motion. wait 30 seconds. massage product into scalp or brush it through. apply more...

Description an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla. How to Use spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals. layer with perk up: start with perk up dry shampoo to...

Description a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair. How to Use massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse. double cleanse. the first time to cleanse, and the second...

Description jam packed with vitamins + antioxidants for moisturized, soft + nourished strands. How to Use squeeze excess water out of hair. apply on mid-lengths to ends. use comb to detangle and evenly disperse product. leave on for two to three minutes. rinse thoroughly....

Description a vitamin + nutrient-packed creamy hair mask that deeply conditions + softens strands. How to Use after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse. use either as a weekly treatment or an...

Description a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray How to Use 1. shake well. 2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions. 3. brush or smooth...

Description #1 prestige dry shampoo in the US - size 5.3oz / 232ml* refreshes roots with a voluminous ‘oomph.’ How to Use shake well hold 8 inches away spray onto roots in sweeping motion wait 30 seconds massage or brush through! safety information: FLAMMABLE...

Description cleanse, nourish + save with a shower-to-style set that'll leave hair so soft. How to Use soulfood nourishing mask: 1. after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse. 2. use either as...

Description nourish, refresh + soften with a set that extends time between washes. How to Use soulstruck nourishing dry hair mask: 1. shake well. 2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions. 3. brush...

Description nourish, soften, refresh + save with a travel-sized set of superfruit-infused formulas. How to Use soulfood nourishing mask: 1. after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse. 2. use either as a...

Description unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight hair oil with heat defense up to 450°F*. *clinically proven. How to Use 1. prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen...

Description cleanse, condition + treat with a complete routine that puts softness first. How to Use for can’t-stop-touching-it softness: 1. massage shampoo into wet hair to gently cleanse + nourish. rinse. 2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse. 3....

Description all the steps breakage-prone hair needs to restore strength in the shower How to Use to bring hair back from its breaking point: 1. massage shampoo into wet hair to gently cleanse weakened strands. rinse. 2. smooth conditioner from mid-lengths to ends to...

Description cleanse, condition + treat with a set that keeps thirsty hair hydrated for days How to Use to drench hair in lasting hydration: 1. massage shampoo into wet hair to gently cleanse without stripping moisture. rinse. 2. smooth conditioner from mid-lengths to ends...

Description 3 steps for 3 days without frizz* How to Use for styles that stay smooth (even in high humidity): 1. massage shampoo into wet hair to gently cleanse + fight frizz. rinse. 2. smooth conditioner from mid-lengths to ends to lock in smoothing...