shop all product type shampoos + conditioners

Description prevent fade for up to 40 washes* with this color-protecting + strengthening shampoo. How to Use 1. lather + massage shampoo through wet hair from root to ends. 2. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting...

Description prevent fade for up to 40 washes* with this color-protecting + strengthening conditioner. How to Use 1. massage conditioner from mid-lengths to ends. 2. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles...

Description a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair. How to Use massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse. double cleanse. the first time to cleanse, and the second...

Description jam packed with vitamins + antioxidants for moisturized, soft + nourished strands. How to Use squeeze excess water out of hair. apply on mid-lengths to ends. use comb to detangle and evenly disperse product. leave on for two to three minutes. rinse thoroughly....

Description a gentle shampoo that strengthens + prevents future breakage for your strongest mane yet. How to Use for the kure your hair is bound to bond with: massage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the...

Description a conditioner that strengthens hair + prevents future breakage for your strongest mane yet. How to Use squeeze excess water out of hair. apply on mid-lengths to ends. use comb to detangle + evenly disperse product. leave on for 2-3 minutes. rinse thoroughly....

Description lock in moisture + lock out frizz for 72 hours,* starting in the shower. How to Use 1. massage through wet hair 2. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles --...

Description lock in moisture + lock out frizz for 72 hours,* starting in the shower. How to Use 1. massage through wet hair 2. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles --...

Description wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo. How to Use deep dive into your hydrated hair routine: lather and massage through wet hair from root to tip. rinse. for best results, follow with hydro rush...

Description wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner. How to Use deep dive into your hydrated hair routine: massage from mid-lengths to ends. leave on for 2-3 minutes. rinse. use as part of your wash care...

Description ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture. How to Use massage through wet hair. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these...

Description ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture. How to Use massage through wet hair. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these...

Description save 10% + get instant + all day volume* with this volumizing wash duo + finishing spray bundle. How to Use 1. dispense big hit volumizing shampoo into hands, apply to wet hair + massage thoroughly from root to tip. 2. rinse +...

Description antioxidant-rich shampoo that boosts brilliant shine and removes pollution buildup. How to Use ideal for fine-medium hair types 1. massage a quarter-sized amount of mirrorball shampoo through wet hair focusing on the roots. rinse. 2. double cleanse. the first time to cleanse, and...

Description antioxidant-rich conditioner that boosts brilliant shine and removes pollution buildup. How to Use ideal for fine-medium hair types squeeze excess water out of hair. apply on mid-lengths to ends. use comb to detangle and evenly disperse product. leave on for two to three...

Description a blonde's best kept secret. cleanse + tone brassy hues while strengthening strands. How to Use massage through wet hair. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have...

Description condition + tone your way to a brighter blonde + 2.2 stronger hair* How to Use 1. massage conditioner from mid-lengths to ends. 2. leave on for 2-3 minutes. 3. rinse thoroughly. liter pumps how-to: the pumps will need to be opened/unlocked prior...

Description hit the reset button with this lightweight, charcoal-infused shampoo that rids hair of oil + dirt. How to Use steps dispense reset clarifying gel shampoo into hands, apply to wet hair and massage thoroughly from root to tip, creating a sudsy lather. rinse....

Description hit the reset button with this menthol-infused conditioner that delivers lightweight moisture. How to Use steps dispense reset clarifying gel shampoo into hands, apply to wet hair and massage thoroughly from root to tip. rinse and follow with the reset cooling gel conditioner—massaged...

Description go deep in hydration with a moisturizing routine set filled with strand-quenching favorites. How to Use hydro rush intense moisture shampoo + conditioner: lather + massage shampoo through wet hair from root to ends. rinse. massage conditioner from mid-lengths to ends. leave on...