shop all hair type straight (1a-c)

Description a stylist-trusted treatment to protect your color from UV, chlorine + other common faders. How to Use evenly mist throughout damp hair from mid-lengths to ends. lightly detangle with fingers or wide-toothed comb. heat style as needed. pro tip! for the most even...

Description prevent fade for up to 40 washes* with this color-protecting + strengthening shampoo. How to Use 1. lather + massage shampoo through wet hair from root to ends. 2. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting...

Description prevent fade for up to 40 washes* with this color-protecting + strengthening conditioner. How to Use 1. massage conditioner from mid-lengths to ends. 2. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles...

Description get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US* How to Use 1. shake well 2. hold 8 inches away 3. spray onto roots in sweeping motion 4. wait 30 seconds 5. massage...

Description scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value. How to Use 1. shake well 2. hold 8 inches away 3. spray onto roots in sweeping motion 4. wait 30 seconds 5. massage or brush through...

Description perk up two ways with limited-edition perk up GUAVA GRANITA + travel-size perk up plus. How to Use shake well. spray 8 inches away from roots in a sweeping motion. wait 30 seconds. massage product into scalp or brush it through. apply more...

Description an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla. How to Use spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals. layer with perk up: start with perk up dry shampoo to...

Description a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray How to Use 1. shake well. 2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions. 3. brush or smooth...

Description #1 prestige dry shampoo in the US - size 5.3oz / 232ml* refreshes roots with a voluminous ‘oomph.’ How to Use shake well hold 8 inches away spray onto roots in sweeping motion wait 30 seconds massage or brush through! safety information: FLAMMABLE...

Description cleanse, nourish + save with a shower-to-style set that'll leave hair so soft. How to Use soulfood nourishing mask: 1. after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse. 2. use either as...

Description nourish, refresh + soften with a set that extends time between washes. How to Use soulstruck nourishing dry hair mask: 1. shake well. 2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions. 3. brush...

Description nourish, soften, refresh + save with a travel-sized set of superfruit-infused formulas. How to Use soulfood nourishing mask: 1. after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse. 2. use either as a...

Description unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight hair oil with heat defense up to 450°F*. *clinically proven. How to Use 1. prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen...

Description all the steps breakage-prone hair needs to restore strength in the shower How to Use to bring hair back from its breaking point: 1. massage shampoo into wet hair to gently cleanse weakened strands. rinse. 2. smooth conditioner from mid-lengths to ends to...

Description kure your damaged strands. this ultra-rich mask helps strengthen + boosts moisture. How to Use after using the kure strength repair shampoo, massage through wet hair. let penetrate for 10 minutes. rinse well. use as a weekly treatment safety information: avoid contact with...

Description a gentle shampoo that strengthens + prevents future breakage for your strongest mane yet. How to Use for the kure your hair is bound to bond with: massage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the...

Description a conditioner that strengthens hair + prevents future breakage for your strongest mane yet. How to Use squeeze excess water out of hair. apply on mid-lengths to ends. use comb to detangle + evenly disperse product. leave on for 2-3 minutes. rinse thoroughly....

Description got a min? instantly reduce frizz up to 73%* with this 60-second smoothing treatment. How to Use we’re unfriending frizz. here’s how: after cleansing + conditioning, squeeze excess water from hair. fully saturate product from mid-lengths to ends. wait 1 minute, then rinse....

Description spray your way to 3x more hydration* while detangling + reducing frizz. How to Use deep dive into your hydrated hair routine: towel-dry hair. spray leave-in throughout hair. use on dry hair to tame flyaways and reduce frizz. safety information: avoid contact with...

Description ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture. How to Use massage through wet hair. rinse. liter pumps how-to: the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these...