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Description a stylist-trusted treatment to protect your color from UV, chlorine + other common faders. How to Use evenly mist throughout damp hair from mid-lengths to ends. lightly detangle with fingers or wide-toothed comb. heat style as needed. pro tip! for the most even...

Description an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla. How to Use spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals. layer with perk up: start with perk up dry shampoo to...

Description a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair. How to Use massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse. double cleanse. the first time to cleanse, and the second...

Description jam packed with vitamins + antioxidants for moisturized, soft + nourished strands. How to Use squeeze excess water out of hair. apply on mid-lengths to ends. use comb to detangle and evenly disperse product. leave on for two to three minutes. rinse thoroughly....

Description a vitamin + nutrient-packed creamy hair mask that deeply conditions + softens strands. How to Use after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse. use either as a weekly treatment or an...

Description a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray How to Use 1. shake well. 2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions. 3. brush or smooth...

Description #1 prestige dry shampoo in the US - size 5.3oz / 232ml* refreshes roots with a voluminous ‘oomph.’ How to Use shake well hold 8 inches away spray onto roots in sweeping motion wait 30 seconds massage or brush through! safety information: FLAMMABLE...

Description nourish, soften, refresh + save with a travel-sized set of superfruit-infused formulas. How to Use soulfood nourishing mask: 1. after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse. 2. use either as a...

Description unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight hair oil with heat defense up to 450°F*. *clinically proven. How to Use 1. prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen...

Description the ultimate travel-size trio for softer, smoother skin that smells incredible. How to Use shower thoughts soft + silky body wash: massage all over your body into a rich lather. rinse off with water. gentle enough for daily use. big embrace smoothing whipped...

Description kure your damaged strands. this ultra-rich mask helps strengthen + boosts moisture. How to Use after using the kure strength repair shampoo, massage through wet hair. let penetrate for 10 minutes. rinse well. use as a weekly treatment safety information: avoid contact with...

Description a gentle shampoo that strengthens + prevents future breakage for your strongest mane yet. How to Use for the kure your hair is bound to bond with: massage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the...

Description a conditioner that strengthens hair + prevents future breakage for your strongest mane yet. How to Use squeeze excess water out of hair. apply on mid-lengths to ends. use comb to detangle + evenly disperse product. leave on for 2-3 minutes. rinse thoroughly....

Description get 3 days of smooth* + 0 days of frizz with a treatment for glossy blowouts. How to Use 1. spray on clean, damp hair. 2. comb through evenly to make sure hair is fully saturated. 3. activate with heat: for straight styles:...

Description muggy weather, we're ready for you. this spray shields hair from frizz, humidity + 450° F heat. How to Use shield your strands: shake well. spray on damp or dry hair before heat styling. pro tip: use on previously styled hair to extend...

Description wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo. How to Use deep dive into your hydrated hair routine: lather and massage through wet hair from root to tip. rinse. for best results, follow with hydro rush...

Description wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner. How to Use deep dive into your hydrated hair routine: massage from mid-lengths to ends. leave on for 2-3 minutes. rinse. use as part of your wash care...

Description spray your way to 3x more hydration* while detangling + reducing frizz. How to Use deep dive into your hydrated hair routine: towel-dry hair. spray leave-in throughout hair. use on dry hair to tame flyaways and reduce frizz. safety information: avoid contact with...

Description ready to rise to the top? enter: your fave styler for instant + all day root lift.* How to Use shake well. after styling, spray on dry hair in sections focusing at the root. ​ safety information: FLAMMABLE AEROSOL. pressurized container: may burst...

Description the magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz. How to Use evenly mist throughout damp hair from mid-lengths to ends. lightly detangle with fingers or wide-toothed comb. air dry for natural texture, or blow dry for a smooth...